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Ather Energy announces its second electric scooter manufacturing plant in Hosur, plans 4 lakh units annually

Ather Energy is the only EV OEM in India to make its battery packs and has filed 13 patents on the design and manufacturing of the li-ion batteries, and will focus at battery making at the new plant along with the scooter assembly. 

Ather Energy has commissioned its second manufacturing facility in Hosur to cater to the growing demand of its electric scooters – the 450X and 450 Plus. The company plans to manufacture 400,000 units per annum, a jump from its current capacity of 120,000 units. Ather Energy had set up its first manufacturing facility at Hosur earlier this year. In October, Ather Energy registered its best-ever monthly sales numbers, registering 12-fold growth over last year and achieving revenue run rate of $100 million, making it the largest EV maker by value in this segment.

The Hero Electric backed EV brand continues to gain strength in the two-wheeler EV space and had been registering 20% month-on-month sales growth since November 2020, highlighting the strong demand for its electric scooters. As per the company, they have witnessed a tremendous increase in consumer interest for its latest scooter, the 450X, which also won the coveted ‘Electric Scooter of the Year’ at the Zee Auto Awards. 

The company started its operations at the Hosur manufacturing facility earlier this year, catering to demand from across the country. It enables 90% of the manufacturing of Ather Energy’s 450X and 450 Plus to be localised, including the battery pack, which is made in-house by Ather Energy. The company has committed to invest INR 650 crores in the next five years to enhance operational efficiency and production capacity to meet the exponential surge in demand.

Speaking on the development, Tarun Mehta, Co-Founder & CEO, Ather Energy said, “The EV demand has been shooting up across the country, and customers are coming in expecting electric scooters to wow them. This customer expectation is why our 450 series of electric scooters – the 450X and 450 Plus is seeing massive demand as it is the best electric scooter in the country today. Our experience centres are scaling up rapidly, and our retail footprint is set to grow by six times in the coming quarters. So, within just ten months of opening our current facility, we find ourselves already operating at full capacity. We are commissioning the second plant to be ready for 2022. With this capacity expansion, Ather is well on its way to becoming the country’s largest EV producer by next year.”

Apart from the EV manufacturing, the facility will also focus on lithium-ion battery manufacturing, which, Ather says, is a key focus area for Ather Energy. It is the only EV OEM in India to make its battery packs and has filed 13 patents on the design and manufacturing of the li-ion batteries. The company plans to expand to around 150 Experience Centers in 100 cities by March 2023. 

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