South Korean tech giant Samsung has reportedly reached an agreement with luxury carmaker BMW to supply the automaker with a few million OLED displays for vehicles.
Samsung`s display division will supply OLED panels for BMW models that will enter mass production from 2024 onward, reports Sam Mobile.
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As per recent reports, the company will supply OLED panels for the manufacturing of four million BMW vehicles over a period of 6-7 years.
Sources said that the display division will supply OLED panels for a “high-end sedan”.
The OLED panels will be manufactured at Samsung`s Giheung plant. And by partnering with big clients such as BMW, Samsung Display hopes to close the gap with LG Display.
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Aside from BMW, Samsung is also reportedly aiming to win over other European car makers, including Audi. Last year, Samsung supplied OLED panels for the Hyundai Ioniq 5.