Flipkart today announced the expansion of EV options on its platform by introducing the electric two-wheeler models of Okaya like Freedum, ClassIQ+ and Faast F2B. The e-commerce firm claims to have customers across 9,000 pin codes in 245 cities.
Flipkart introduced the auto category in July 2022. The customers can visit the ‘bikes and cars’ category and select ‘two-wheelers’ to access the selection, where they can even use Flipkart’s affordability constructs such as no-cost EMI and credit card offerings for making purchases. The company guarantees a 15-day delivery.
As India’s homegrown e-commerce marketplace, Flipkart has been at the forefront of building new categories online and we are excited to have recently launched our two-wheeler category to democratise the rapidly evolving industry,” said Rakesh Krishnan, senior director, two-wheelers, automobile and electronics, Flipkart.
“Our aim is to offer a wide selection of multi-brand two-wheelers across vehicle types with a 15-day delivery promise which is a first in the industry along with a paperless and affordable purchase experience. We are excited to make available Okaya’s range of EVs as we look to fulfil the evolving EV requirements of our customers across the country,” he added.
Flipkart claimed that the two-wheeler category has been witnessing “impressive” traction among customers with over 10 fold increase in searches since its launch on the platform.
“We are one of the fastest-growing EV brands in the country, drawing our legacy from over three decades of experience as a leader in the battery industry. We offer a healthy selection of both high-speed and low-speed EVs, which helps improve the selection for customers. With Flipkart’s deep understanding of customer needs and their industry-best affordability programs, we are hopeful of significantly expanding our reach among customers and bringing customer delight with 15-day guaranteed delivery,” said Anshul Gupta, director, Okaya EV.